Broadway Bunny - UK Design Services

The Brand

UK Design Services was approached to create a Broadway specific theatre ticketing brand for London Theatre Direct / Finale. Already in a dominant position in London theatre tickets, the company was looking to expand it’s user base across the Atlantic. With a domain name already purchased, UK Design Services was asked to create a brand and website for Broadway Bunny, and to link it to a modified version of London Theatre Direct’s existing REST API.

We went through several different logo iterations before settling on the final logo. The client wanted a simple, bold logo.

Concept 1 We initially incorporated a version of the iconic comedy and tragedy masks commonly associated with theatre. While the concept was well received, it was decided that the level of detail required to infer the representation would not be possible on a mobile device.

Concept 2 The second concept had a vastly simplified ‘bunny’ icon, optimised for mobile devices, and implemented a more striking uppercase typeface.

Concept 3 The final logo was an amalgamation of the previous two logos, implementing the rounder, friendlier typeface from concept one, with the simplified bunny icon. Which went on to be used in various elements around the website, and to signify ‘home’ in the breadcrumb navigation

The Website

We determined the best way to turn around the website in the desired timeframe was to re-purpose the London Theatre Direct WordPress plugin. UK Design Services developed the bespoke plugin for partners and affiliates who wanted to sell tickets directly through their website, and it has since been used for the Shows in London website.

Features

The Broadway Bunny website was built with a mobile-first design. This involved creating a ux language that implemented large, bold buttons, linking images, and simple navigation.

Omni-search

We developed a special omni-search plugin, to create a strong visual event search. When the search is triggered it draws the full focus of the screen, positioning the search in the perfect position in the viewport. Using WordPress AJAX handlers and creating a minified post search, the search latency was kept to a mininum,