UK Design Services was approached to create a Broadway specific theatre ticketing brand for London Theatre Direct / Finale. Already in a dominant position in London theatre tickets, the company was looking to expand it’s user base across the Atlantic. With a domain name already purchased, UK Design Services was asked to create a brand and website for Broadway Bunny, and to link it to a modified version of London Theatre Direct’s existing REST API.
We went through several different logo iterations before settling on the final logo. The client wanted a simple, bold logo.