RCNA Consulting - UK Design Services

The Brand

UK Design Services was approached to create a company brand and identity for RCNA Consulting.

The first part of the design process for RCNA was to design an eye-catching logo, to create a memorable identity and professional impression to potential clients.

As a consultancy firm, it was especially important to create a trustworthy brand for RCNA, something that was both straightforward and confident in it’s simplicity.

Concept 1 The initial concept is a crisp, almost piercingly simple rendering of the RCNA brand, with the addition of a simple arrow icon, intended to connote improvement and performance, two aspects of utmost importance to any consultant.

Concept 2 The second design was a more lighthearted concept, designed around the fact that RCNA Consulting specialises in ticketing and hospitality consultation. We wanted to give the option of a more striking ‘stamp-like’ creative

Concept 3 The final logo integrated the simplicity of the first concept with a clearer sense of improvement, in the form of a bar chart. Initially we were not keen on including any red elements to the logo, as they send a contradictory message to one of performance, improvement and progress.

The Website

We wanted to make a very clean, authoritative website, with a clear air of competence and restraint. The large bold headers on each page have almost a business-card like simplicity; straight forward and to the point.

In line with RCNA’s creative clientele, we added innovative hero section backgrounds. Like the logo, these were designed to characterise business performance and successful results. The live backgrounds are actually charts, created with the ChartJs javascript library. We decided on this approach rather than creating our own SVG charts so we could keep the designs dynamic, and update and modify them simply in the future if required.

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